Already, with 85 days to go before kick-off, Africa's first-ever World Cup has all the hallmarks of a humdinger.
We want every piece of action - from the thrilling goals, the scantily-clad Brazilian females to the off-pitch photo opportunities. This is our World Cup and we want all of it.
That is why we take a dim view of the suggestion by some uppity suits in the English FA not to allow David Beckham here as part of their team. These killjoys want us to believe that the Pommies have no precedent of allowing a non-player anywhere near their World Cup squad.
At 34 the LA Galaxy star has dimmed somewhat, but this is not like it's some third division club midfielder - it is Mr Spice David Beckham!
For rupturing his Achilles, Beckham might miss close on three months' action.
But we want him here, warts and all.