FOR some time now Safa has said that its inability to secure sponsorship for women's teams is because of big business' apathy towards women's football.
But Fifa has demonstrated that the marketing of women's football can be successfully achieved if business is targeted in the right way.
With almost one-and-a-half years to go before the kickoff, the senior Fifa Women's World Cup's sponsorship programme is already sold out.
The tournament takes place in Germany next year, supported by entities including railway company Deutsche Bahn AG, trading and merchant bank Commerzbank and telecommunications firm Telekom.
Fifa director of marketing Thierry Weil said: "Over the past decade the Women's World Cup has developed into a top event on the global sporting calendar. The attraction of women's football can be measured in terms of the economic potential and value of the sponsorship agreements.
"Even before the successful ticket sales launch in October 2009, we could sense enthusiasm about the tournament in Germany and abroad."
This is the first time in the history of the tournament it has attracted sponsorship so early, Weil said.
lMeanwhile, the South African Under-17 squad will be in camp on Monday to start their preparations for their first World Cup qualifier against Botswana next Friday in Gaborone.