FOOTBALL Friday, a campaign which was introduced as part of the World Cup to urge South Africans to show their support for Bafana Bafana, has taken a new interesting twist.
The Absa Bank which championed this campaign ahead of the 2010 Fifa World Cup announced that it had purchased 39532 Bafana Bafana replica jerseys.
The jerseys will be distributed to all the bank's staff members throughout the country from today to wear in support of the campaign.
The bank is one of the main sponsors of Bafana.
Happy Ntshingila, the bank's executive director: marketing and communications, said they decided to start the campaign with their staff.
"The campaign is also a great platform to sent a message to Bafana and the whole of South Africa that we are fully behind them, we are confident that they will make us proud during the World Cup," he said.
This support was welcomed by Bafana coach Carlos Alberto Parreira.
"This initiative [Football Friday] is a great one and as the team, we appreciate the support from all the South Africans. As I have said before, our aim is to do well in the World Cup," he said.
Mike Ntombela, who represents Bafana technical sponsors, Adidas, revealed that the Bafana replica jersey is in demand.