A YOUTH development project aimed at recognising, acknowledging and empowering the boy-child was launched in Johannesburg yesterday.
Men in the Making, a nation-building partnership project of Tracker, Sowetan and Metro FM, which is also supported by the Department of Education, seeks to:
l Draw society's attention to the plight of developing boys and young men at high school and beyond;
l Create a platform for boys to find expression and meaning in their lives;
l Level the playing fields for the youths' growth and advancement opportunities;
l Correct the distortion that "it is cool to commit crime", erroneously believing that "you are not yet a man until you have walked through the corridors of a prison."
l All these partners are aligned to Tracker's mantra: "Taking Back Tomorrow".
They also pledge to educate and positively impact on boy-children to help them develop into South Africa's future leaders.
l Men in the Making, which also seeks to complement programmes aimed at empowering girl-children to attain an equilibrium between the sexes, aims at building and restoring confidence in boy-children in all aspects of their development and growth.
Tracker corporate social investment and responsibility director Koos Radebe added that it was hoped Men in the Making would establish a long-lasting partnership with corporate South Africa "as we drive this initiative together".
"We also hope to build a powerful private-public partnership with the government to ensure the project is supported throughout the country," he said.
He also hoped that the boys being targeted would embrace this concept and allow it to change their lives in a positive manner.
lMen in the Making will be rolled out country wide on March 25.