KWAZULU-NATAL yesterday unveiled its 2010 Fifa Soccer World Cup campaign.
The campaign is aimed at getting the public into the World Cup spirit. It is called "Woza 2010".
"We will print pamphlets and distribute them everywhere," KwaZulu-Natal 2010 coordinator Phindile Makwakwa said yesterday.
"We will have workshops, music and dance.
"It is a campaign that every person in KwaZulu-Natal will identify with, from an energetic youth at a school in Port Edward, to the high-flying executive of a big business in Pietermaritzburg, and to the frail grandmother in eNkandla.
"It is a campaign that we are proud of. It is a campaign for the people of this province.
"You will see it in our townships, our malls and markets, the taxi ranks, main roads and highways. It is vibrant and exciting."
Makwakwa said they intended to take the excitement of the campaign all over the province.
"We will be mobilising at taxi ranks, our faith-based institutions, schools, shopping centres, malls and petrol stations," she said.
"We want to welcome our visitors in true KwaZulu-Natal style."
Various 2010 initiatives have been taking place at a frenetic pace throughout the province.
Districts in the province have embarked on key programmes and initiatives geared to make the Soccer World Cup a memorable occasion.
Apart from the prized Moses Mabhida Stadium in Durban and King Shaka International Airport, the province launched the R85million Harry Gwala Stadium in the capital city Pietermaritzburg on February 6.
The province has a proud record of milestones for 2010, such as:
lThe first provincial 2010 website;
lThe magnificent Moses Mabhida Stadium;
lThe multibillion-rand Dube Trade Port and King Shaka International Airport;
lThe massive regional training stadia, hotels and infrastructure development;
lProvince of choice for the base camps of five international footballfederations.
lProgrammes to empower the youth to play soccer;
lJob creation opportunities for thousands;
lHonouring the province's soccer legends; and
lWorld-class health andsafety plans.