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By Zenoyise Madikwa | Jan 27, 2010 | COMMENTS [ 0 ]

THE Joburg Audi Fashion Week 2010 has come and gone.

THE Joburg Audi Fashion Week 2010 has come and gone.

So it is time for us to digest what we witnessed during the four-day affair.

The overall organisation of the event was better than last year in terms of logistics, though two or three shows started later than the scheduled time.

The usually trendy revellers of this high-fashion event were not as impressive as they usually are on the red carpet.

Local celebs such as Gerry Rantseli-Elsdon and Augustine Masilela-Chuene, who are known for being snappy dressers, were toned down. Even Tony Yengeni, usually stylish, was quite dull.

Most designers offered wearable stuff but Dax Martin and Fundudzi by Craig Jacobs were on the unwearable side.

In line with international trends, the colours were black, white, red, purple, gold and bright. Most designers had above-the-knee skirts and dresses were light. Velvet and pearls also featured prominently on the ramp.

Because of the sickly economy we expected the show to attract fewer people than usual but the turnout proved that we were slowly moving out of the recession. Many shows had full house.

Sandton Pavilion was the meeting place for more than 20 designers who came with no less than 15 outfits a range.

International fashion houses such as UK design house Karen Millen, whose designs were dominated by blacks, with charcoal greys and silvers, competed with Fabiani and Carducci Woman.

Locals such as Spero Villioti, Thula Sindi and Machere showed clean silhouettes, pencil skirts, tuxedo-style jackets. Slim trousers in black stretch satins also did the rounds.

But some fashion critics criticised Machere, who always gets good reviews, for lacking a clear point of view and a sense of who the label was designing for.

David Tlale, the local king of couture, had an off-site exhibition show at Circa Gallery in Rosebank. His "Fantastical Structures" show attracted hundreds of followers including celebs and gate-crashers.

The finale included the collection of popular fashion houses Thula Sindi, Suzaan Heyns and Stefania Morland, who won an Audi A5 Sportback. The award is given to the designer who best integrates Audi's philosophy of progressive sophistication, luxury and sexiness into their collection.

Morland will use the car for 12 months. She will be one of the first people in South Africa to drive the newly launched Audi .

In addition Morland will showcase her winning collection at the first Audi Terminal Opening in Africa on March 5.


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