PRESIDENT José Eduardo dos Santos' wife might be a big soccer fan but her excitement during Angola's match against Mali in Luanda on Sunday has left tongues wagging.
In front of 60000 fans, 47-year-old Ana Paula dos Santos jumped off her seat in celebration of a goal.
She did the same again when the team scored three more goals in a match Angola thought had won, until Mali staged a remarkable comeback. The match ended 4-4.
The beautiful former flight attendant and model is seen by many as lacking etiquette.
Elisabeth Parnevic, a Sandton etiquette consultant, said a first lady was expected to carry herself with extreme dignity. Every first lady should know how to behave, always.
"Body language is a universal communication. Every first lady worth her salt should know that jumping off a seat in a stadium filled with media and respected guests is a no-no."
Image and etiquette coach Doris Msibi of the South African Image Institute said what Dos Santos did was un-lady-like. Msibi said it took 30 to 60 seconds to make an impression, positive or negative.
"People make quick judgments based on the way someone looks, talks and behaves. It is important for one to also be aware of what we call 'image stereotypes'.
"Therefore, when it comes to public figures, refined deportment, grace, poise and composure are some of the behavioral traits expected," said Msibi.