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Jackson's This Is It rakes in R3,7m

By Xolani Shezi | Nov 06, 2009 | COMMENTS [ 0 ]

MICHAEL Jackson's This Is It is creaming it in local and international cinemas.

In the week its been running here it took home a whopping R3,7million, shooting the No1 spot on the South African top 10 for the opening weekend.

The film, which was released last Friday in theatres worldwide and was to have run for two weeks only, has already grossed a staggering $109million (R833m) and counting.

And film's distributors, Sony Pictures Entertainment Worldwide, are taking advantage of the windfall and have announced that the movie will run for another two weeks due to the "overwhelming response from fans and critics alike".

The movie is an edited version of 100 hours of footage of Jackson and his crew rehearsing for the cancelled concert of the same name that was to have been Jackson's swan song.

The event was scheduled for the O2 Arena in London and had to be canned after Jackson's death on June 25.

The positive turn-out for This Is It has prompted Ster-Kinekor to place message boxes in each cinema where the movie is showing, says Michael Bender, Ster-Kinekor group marketing executive.

Patrons are encouraged to pen messages and drop them into these message boxes.

The messages will be collected and collated into an exclusive hard cover coffee table book.

Bender says about 100 copies of the book will be printed.

The book will be given as a "token of appreciation" to individuals that contributed to the success of This Is It.


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