CANNES, France - Next June's World Cup in South Africa will kick off with a live music spectacular featuring mainly African artists, along with a clutch of world stars, organisers said yesterday.
Kevin Wall, producer of the ground-breaking global music event Live Earth, is working with Fifa to produce a prime-time concert in Soweto's newly renovated Orlando Stadium on June 10, the eve of the official World Cup opening.
"It will be one of the greatest live shows ever to come out of Africa," Wall said at the world's biggest TV trade show, Mipcom.
"This is the first time we are doing something for Africa and an overwhelming number of international artists want to participate," he said.
Wall declined to name names, saying they would include the top stars in African music. He said he was still deciding on global celebrities. But the musicians will come from a wide range of musical styles and countries. "This will be a unique blend that has never been done before."
Football fans can also look forward to special appearances by past and present football legends on the show.
It was too early, Wall said, to know whether South Africa's Nelson Mandela would also participate.
Local film and TV production companies are out in force at the four-day Mipcom trade show with SA football-themed programmes that are attracting unprecedented interest worldwide.
"There has been high interest at this market," Azania Muendane, who heads marketing for SA's national film and video foundation, told AFP.
"It's a real catalyst for us and attracting a lot of interest across the board in our programmes from all broadcasters," she said.
Wall said 50000 tickets will be sold for the show, which will be aired on free TV channels worldwide. - Sapa-AFP