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Chev's serious contender Cruzes in

By Mabuyane Kekana | Sep 30, 2009 | COMMENTS [ 0 ]

LAST week was a new-car launch affair in the South African motor industry.

LAST week was a new-car launch affair in the South African motor industry.

Renault dished up four models in one day while Chevrolet went big on its new Cruze sedan.

Oh boy, were we spoilt for choice. Or were we just made to work and travel too hard?

Forget my moaning and let us focus on what Chevrolet invited me to do in Durban last week.

The invite asked if I could come and Cruze and I said yes.

That was the theme and the new car is by itself a big deal at General Motors South Africa.

The new Chevrolet Cruze is what the GM folks describe as the Toyota Corolla and VW Jetta rival.

This is in the market in which Corolla is sitting comfortably at the top.

I thought it was bold for an American brand to want to challenge a Japanese brand in SA.

But after seeing the Cruze in action I realised that there was something there.

Though it won't happen overnight, the Cruze will become a strong contender.

The Cruze was launched in two engine derivatives. The 1,6 and the litre.

GM took a giant step with the design of the Cruze by creating a world car as opposed to a traditional North American one.

The Cruze's clean lines and confrontational front cannot be ignored.

GMSA says the Chevrolet brand is going to carry the GM torch locally.

But, they were quick to say this would not be done at the expense of other products, such as the Cadillac and the Isuzu.

So, like it was said on the invite, we went cruzing on the beautiful rural KwaZulu-Natal roads.

As we were cruzing on some bumpy and smooth to freeway roads, the Cruze seemed to like all the surfaces.

The Cruze is solid and is well specced in the technology and safety fronts.

The Cruze has been cooperatively engineered at General Motors facilities in Korea, US, Australia and Germany.

For key elements of the vehicle, the design team has drawn on the vast store of technical knowledge within the global General Motors organisation and applied it on a global scale.


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