Open letter to South Africa’s students‚ universities and government‚ represented by Minister in the .
THE South African Football Association has claimed a double victory in the war on "ambush marketing".
The Advertising Standards Authority of South Africa has found two companies - telecommunications giants MTN and car maker Hyundai - guilty of using the Safa and Bafana Bafana brands without being sponsors or suppliers.
The first case against Hyundai was sparked by an advertisement that depicted a Bafana Bafana player wearing an official national team jersey.
In the second complaint, MTN was accused of implying that it was an official sponsor of the national team in an advertisement that had the tag line, "Turning young men into Bafana Bafana".
Safa's complaint was supported by the sponsorship code, which states that "no organisation, other than an official sponsor, may directly or by implication create an impression that its communications relate to a specific event or create an impression that they are an official sponsor of such an event."
"Our commercial department is closely monitoring ambush marketing practices, and we won't hesitate to institute legal proceedings against anyone who embarks on such unethical practices," said Safa chief executive Raymond Hack.
"Our senior men's national team (Bafana Bafana) is sponsored by Absa and Castle, and as a responsible association we will protect the rights of all our sponsors.
"Companies that want any association with Safa must do it procedurally by contacting us."