WHOEVER gave boxing promoter Branco Milenkovic the task of assisting other promoters unable to get television dates because they don't control national champions deserves some praise.
Not only are struggling promoters like Reggie Hilman, Gavin Hope, Paul Tshehla, Dingaan Thobela and Allan Young beginning to get more exposure but fight fans are also benefiting because the national champions are being kept busy.
Milenkovic controls many of the boxing world's champions, promoting boxers in South Africa and abroad. He has allowed his champions to fight for the above promoters, and has even ensured that his colleagues' fights are broadcast live on Blow by Blow.
The result has been impressive live boxing action week in, week out.
Milenkovic would neither confirm nor deny being approached by head honchos at the SABC head office in Auckland Park but preferred to express his delight at seeing the tournaments televised and run smoothly on SABC television.
"Champions are busy," said the imposing Milenkovic, who works exclusively with the national broadcaster.
The promoter and his associate, the pocket-sized Jacob Matlala, seem to have outgrown the local market.
They have become known for promoting world title fight eliminators and world championship fights.
Their hard work has been recognised by both the WBC and IBF, which voted the Branco Sports Production consortium the top promoters of 2008.
They will be at ringside tomorrow night in Meyerton when Chris "The Heat" van Heerden defends the national welterweight belt against Boitshepo Mandawe.