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RATHER than sit back and bemoan the state of the local motor industry, manymanufacturers are putting increased efforts into service excellence to counter the tough position in which they find themselves.
This has come through strongly in this year's highly regarded Synovate Quality Awards for Sales and Service Satisfaction in the automotive industry.
These awards recognise service excellence and are acknowledged as the highest accolade for customer service in the South African motor industry.
The awards are based on interviews with customers who bought or serviced a vehicle between January and December last year as part of the largest survey of South African vehicleowners.
Recognition is given to the outstanding achievers in the following four categories:
Customer satisfaction when purchasing a passenger vehicle; customer satisfaction when servicing a passenger vehicle; customer satisfaction when purchasing a light commercial vehicle; and customer satisfaction when servicing a light commercial vehicle.
Richard Rice, global motor research sales and marketing director, commented: "The number of Gold Awards for sales in both the passenger vehicle and light commercial vehicle segments is really incredible this year and the manufacturers have unquestionably done a fantastic job in keeping new customers happy.
"Synovate's focus going forward though is reallyto ensure that the results for satisfaction with service reach as high levels as those for sales do.
"Nissan, Mitsubishi and Toyota have really outdone themselves in this year's Quality Awards, getting Gold Awards for both sales and service in both categories.
"This is testament to the fact that these manufacturers are working hard at the relationship with their customer as a whole," Rice added.