GIANT telecommunications company Telkom is so impressed with the level of the professionalism shown by the Premier Soccer League that it is renewing the Charity Cup deal.
At the PSL end-of-season awards ceremony on Sunday night, Pinky Moholi, the head of the company's business unit said they were renewing the sponsorship for another three years.
Though no figures were disclosed, the new deal is believed to be worth in the region of R18million.
Moholi said they were working hard to ensure that the PSL season-opener continues to become one of the biggest tournaments on the continent.
Telkom and the PSL use the tournament to raise funds for the needy in the country, though participating teams also use it to parade new players and to dust off cobwebs.
After staging the event in Mafikeng in North West for two years, the Charity Cup will return to its traditional base in Gauteng next season.
The matches were shifted to North West because of the renovations at the Gauteng stadiums for the Confederations Cup and World Cup.
At the same awards, PSL chairperson Irvin Khoza expressed his gratitude to all the companies that showed confidence in local soccer by sponsoring their events.
Khoza said the 2008-09 season was one of the greatest in the history of the PSL, adding it was great that all the teams were able to be competitive.
He attributed the tremendous improvement to the incentives all the clubs received, which enabled them to buy quality players.
Khoza said they were fully behind Bafana Bafana in their quest to conquer the world in the World Cup.
He said the 2009-10 season will end in February to give the squad ample time to prepare for the World Cup.