Wed Oct 26 23:22:48 CAT 2016
Former Wits SRC President Mcebo Dlamini. Picture Credit: Gallo Images
Dlamini ‘in facility where gays and police are placed’

Gauteng Community Safety MEC Sizakele Nkosi-Malobane on Tuessday reassured the public that student l.

Sowetan's new world

By unknown | May 22, 2009 | COMMENTS [ 0 ]

At the boardroom of Sowetan's historic Industria office a poster reads "Our Story Begins when the World ended".

At the boardroom of Sowetan's historic Industria office a poster reads "Our Story Begins when the World ended".

These words of course refer to the founding of Sowetan after the banning of another iconic paper, The World.

On Monday 25 May 2009, we begin another story. Unlike with the past when the birth was caused by the "end of the world", this time, Sowetan will be reborn after the world changed.

South Africa is no longer the country in which our distinguished forebears such as Joe Latakgomo, Aggrey Klaaste, Sam Mabe and Thami Mazwai created this well-loved and enduring brand.

It is no small measure that their contemporary and colleague Joe Thloloe is now the ombudsman.

But other changes have been more profound. All of South Africa now truly belongs to all who live in it. Sowetan is as much a part of Durban's Umhlanga Rocks as it is of Rockville, Soweto.

The coach of the national rugby team is black while the brightest shining youngster in world cricket, JP Duminy, is black and the sky has not fallen.

In government, a Zulu traditionalist rules the country while a liberal white woman is in charge in the Western Cape.

Pravin Gordhan is the second black person to be entrusted with the national purse strings and the markets remain unmoved.

Our readers have evolved from the narrow confines that designers of our sad social and political past wanted to impose on all of us.

The least we could do is give them the newspaper that not only knows where they have been but to be their co-traveller on their way to the top, where they know they belong.

Just as fashion designer Coco Channel said about style never going out of fashion, quality, reliability and relevance will remain in fashion at Sowetan regardless of how much the world changes.

Welcome to our new world.


Login OR Join up TO COMMENT