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Winter just about makes everyone look frumpy and out of touch with fashion. It also makes people drag out items that on second look really make even the most fashionable of us look like characters from the Brady's Bunch series.
But beware the eye of the fashion police. Just because it's winter doesn't mean you can get away with a skivvy's look.
"But you don't have to freeze to death just because you are trying to look as if you are a fashionista, and no one should because everyone should know what works best for them," says Khwezi Maphanga, the assistant fashion buyer for Foschini.
"You can get the most amazing look just by getting the right colour, size or length. This goes for things like sunglasses, hats and leggings. The variety is endless and people should not be afraid to try on items in the shops' fitting rooms."
Maphanga says people should also not think of themselves as "too much" when attempting a "notice me" look. "It works for celebrities, why shouldn't it work for you?" And to drive the point home, everywhere you look, the images have attitude, heavy attitude.
"The days of dressing down are over and evidence lies in the colours. Think red leather pants, the Tina Turner make-up and so forth. But also classic cuts are there to remind you, you are a lady after all."
Items and points to ponder this winter
l HATS: Gone are the days of the bank robbery wool hats for women. "The trend is ultra feminine, non-flopping, inspired stylish hats. Look at your mother's black and white photos for the idea," says Jerry Bosankwe, a hair stylist in Sandton. "But don't use the hat to hide a bad hair day. Hats are supposed to accentuate your crowning glory."
l BOOTS: Ankle boots in leather, suede and especially Herringbone fabrics are in. "Make sure you think about your wardrobe before taking one. You need to know what you will wear those with, and leggings are a must if your aim is to up the stakes in the leg and shoe department," says Maphanga.
l SCARVES: "There are more scarves to save the world to choose from out there. Get one that will help you stand out, and most importantly, get the colours right," says Maphanga.
l COATS: The trench coats and crop jackets are still a big winter must-have. "It's okay for a coat to be the same exact height with a dress or skirt. That's why yours must be as nice as both. Buy one in black and if you must have another, get it in a variety of plums," says Maphanga.
l CROP JACKETS: Stylish check crop jackets make jeans look wonderful. There's also a wide variety of colour to brighten up the winter days. These go very well with the trendy day look. "But with gorgeous make-up and the many stylish cuts, crop jackets can also double up as night winners," says fashion shop window dresser Trevor Du Toit.
l LEGGINGS: Leggings come in a variety of cuts and styles. "Just make sure you wear them with perfect length tops and a quiet underwear," warns Du Toit. "The shoes have to be nice pumps, stilettos, ankle or ordinary length boots and a gorgeous top that's a perfect fit."