Not quite in the league of the American Grammys but the South African Music Awards have gradually grown into a proud showcase of our local talent.
Scooping a Sama accolade is the dream of many a rising star looking to the awards as a benchmark.
But the awards, now in their 15th year, can prove to be both a boon and curse - depending on the attitude of the star-struck artist.
Thus, kissing the Sama statue can be something of a kiss of death for some while paving the path to stardom with gold or platinum sales for the level-headed.
Most edifying, though, has been to watch the star of the more talented rise and rise - such as Lira, a proudly South African product.