South African Tourism has returned from the travel fair in Berlin with much vigour and enthusiasm. They came third from 94 entries in the cinema-advertising category for the Numbers advertisement in The Golden Gate Awards.
The awards recognise outstanding international destination film advertising campaigns.
The fair (ITB) is the biggest and most influential travel fair in the world and a perfect platform to put South Africa firmly in the spotlight as a travel destination with 2010 securely on the agenda. There were 110000 trade visitors in attendance at ITB this year, giving the destination outstanding access to the global travel trade.
Both Fifa and the Local Organising Committee participated to further support, endorse and invigorate the German market to visit South Africa before, during and after the World Cup.
Key issues around 2010 including readiness, infrastructure and sustainability were addressed during the show, giving confidence to the German market that South Africa was wholly ready to host the event.
Moreover, the South African delegation assured delegates that the nation is excited about welcoming the world next year and that South Africa will deliver the finest championship the football world has seen in its 19-tournament history.
During ITB, South African Tourism launched its Voices campaign in Germany, which sees fans of South Africa being asked for their positive experiences of the country. By 2010, the campaign aims to have more than a million Germans talking positively about South Africa.
An excited chief marketing officer at South African Tourism, Roshene Singh, says ITB was a great triumph for South African Tourism.
She said 2010 featured high on the agenda and the interest in the country was fantastic.
"Having achieved third place for our cinema spot campaign shows the world that we are serious about marketing our destination," Singh said.