Open letter to South Africa’s students‚ universities and government‚ represented by Minister in the .
Irvin Khoza, Local Organising Committee chairperson, yesterday paid tribute to MTN for their continued commitment to the development of the beautiful game.
He said their financial contribution to soccer in South Africa, on the continent and globally was highly appreciated.
Khoza was speaking at a function in Johannesburg to officially launch the global cellphone company's 2010 World Cup campaign, called "We can't wait, let's go 2010".
The cellphone giants made history by being the first African company to come on board as sponsors of the 2010 World Cup.
Khoza said the sponsorship, which is valued at $65million (about R650million) over four years, has earned South Africa massive respect from the Fifa family.
Khoza assured people attending the launch that the preparations for both the Confederations Cup and World Cup were well on track.
"The country will definitely be ready, the 2010 World Cup will be sports history because it will be hosted by 45 million people and not the officials," he said.
"We are also happy with the support that we are getting from our commercial partners' eager and commitment to the project."
It was also announced at the launch that England-based Ghanaian star midfielder Michael Essien has been appointed the cellphone company's 2010 associate.
Phuthuma Nhleko, the company's boss, said the campaign will be launched in other countries where they operate to raise awareness of the World Cup.