Budding Durban artists responded enthusiastically to eThekwini municipality's invitation to design a host city poster for the 2010 Fifa World Cup Host City Design Competition.
More than 150 entries were received by a panel of judges from the local Durban arts community and the eThekwini municipality.
The winner of the R20000 cash prize, Lindy Pelzl - a graphic design student at the Durban University of Technology - secured an opportunity to see her work on display in the City.
"I am so proud of Durban and, hopefully, my poster will help to bring a lot of people to the City to experience our people's warmth and friendliness and witness some exciting 2010 soccer moments at our impressive Moses Mabhida Stadium."
Passionate about illustrations, Pelzl's vision was to capture Durban's vibe and multi-cultural melting pot with a combination of vivid colours and images.
And this she achieved in a glorious style by choosing a fun colouring-in book style with simple linear lines and dynamic interwoven images representing Durban's eclectic atmosphere.
The overall theme of the poster is anchored by a soccer ball in the sand, and shows Durban's location within South Africa.
The children playing football, with a village and huts in the background, represent the city's passion for football and symbolises how the game is played in any open space with a flat surface - and not just in formal stadiums.
The larger and central players symbolise how football has assisted in unifying the nation.
Durban's iconic Moses Mabhida Stadium sits in front of a backdrop of local icons and activities, from fishing to surfing, Zulu shields to Indian food.