It pays off handsomely to invest in women.
This was the message from the government of Denmark at the launch of the South African leg of the Millennium Development Goals 3 (MDG3) campaign in Cape Town this week.
The campaign, supported by Archbishop Desmond Tutu, Grammy award-winning group the Soweto Gospel Choir and entrepreneur Jenna Clifford, is aimed at encouraging influential people to do "something extra" for global efforts to promote gender equality and the empowerment of women in South Africa.
Speaking at the function Danish ambassador Dan Frederiksen said while South Africa had done well to promote gender equality, there was still a need to invest in women for the world to fully benefit from their potential.
Tutu said he was happy to be part of initiatives that responded to positive action.
He said there was a great need to empower women since only they, the givers of life, had the capacity to bring about lasting peace and stability.
Siphokazi Luzipho of the Soweto Gospel Choir said the group was fully behind the MDG3 initiative.