Contemporary music artists across the length and breadth of the mother continent will be honoured and showcased in the MTV Africa Awards.
The Pan African Awards, inspired by the Pan African entertainment network, MTV Networks Africa and international telecommunications giant Zain, take place at the Velodrome in Nigeria's capital Abuja on November 22.
MTV's first-ever awards ceremony for Africa will honour the passion, creativity and artistry of the industry and showcase the best and brightest contemporary music and artists to a global audience.
It will provide a major promotional platform for the burgeoning industry, championing, supporting and empowering African talent by broadcasting their music through MTV's global multimedia network.
Focusing on contemporary African and international genres, the awards include hip-hop, hip life, R&B, rock, Afro pop, Afro beat, kwaito, bongo flava, dancehall, soul, rock and funk.
The two-hour television spectacular will combine performances from top African and international stars with award presentations and an international superstar host beaming to thousands of musicians, celebrities, media and music fans.
Alex Okosi, senior vice president and managing director, MTV Networks Africa said: "The MTV Africa Music Awards with Zain will create an unprecedented global platform for African musicians to shine and to spread the word about Africa's extraordinary music talent.
"We are very excited to partner with Zain to realise our vision of creating an MTV awards ceremony for artists and music fans of the African continent."
Announcing the sponsorship, Mwambu Wanendeya, Zain group corporate communications director for Africa, said: "Through this partnership we are demonstrating our commitment to promote African musical talent which we believe is among the best in the world.
"We are committed to show the world the depth of this talent through this sponsorship."
The awards will broadcast on MTV TV, online, mobile and radio platforms, including Pan-African TV channel MTV base on DStv's Channel 322 and GTV.