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As a business owner, you want to attract more clients. It is also common sense that you want to attract clients whose profiles fit your business.
Think about selecting specific clients you would like to work with and focus on building relationships with them.
It can be draining to work with clients who are not a good fit. You don't have to work with clients just because they want to work with you.
Experts say that when you select clients carefully, your business will be more profitable. Mutually beneficial relationships also last longer.
So take a good look at your clients and see which ones are taking up a lot of your time and not bringing in much revenue.
Let clients go if they aren't a good fit. This might seem scary at first, but remember that it will free up resources that can be directed to new clients.
The Pareto Principle says that usually 80percent of business revenue comes from 20percent of clients. Therefore, you need to identify your best clients and part ways with the rest.
So where do you start and how do you do it?
Identify and define your ideal client and then do research to see which ones fit your business profile.
Create a prioritised list of people or companies you would like to work with. Contact them to see if there is a fit and take it from there.
You can grow your business with less effort by re-evaluating clients and selecting new clients.
Pursue what is good for your business instead of settling for or waiting to see what comes your way.