It is important to advertise in the right places. The best places are the ones where your ideal clients will see your advertisement.
If you don't have a huge budget, you must start by placing your advertisements in magazines, trade publications and local newspapers.
You can also place affordable advertisements on websites or directories such as Google and Yahoo.
Frequency is another vital key to effective advertising. It is said that it takes at least seven contacts with a prospective client before they will act. If you plan to place an advertisement only once, you might as well forget advertising as one of your marketing tools because it won't work.
Once you've found the right place to advertise and you are sure you want to use it for a while, you must start creating the right advertisement. Think about something that's going to appeal to people, something that tells people what you are selling.
Always remember, effective advertising is not about you and your company, it is about your ideal clients and what they want, need and benefit from. That is all customers are interested in.
It is important to have the right expectations about what results you want your advertisement to deliver. It is unlikely that someone who reads or hears your advertisement will immediately buy from you.
People would like to find out more about how you may be able to help them. It is not about making a sale, but about inviting someone to take the next step with your business or product.
Consider the following the most important:
l Know who your ideal clients are first. You can use a question, for example, and call them by name;
l You must identify their problem. What is one problem you can help your ideal clients solve? I am sure your business helps clients solve more than one problem, but you must keep your advertisement focused. Choose one problem you can solve in one advertisement in order for the prospect to remember it with ease;
l Once you have identified their problem, it is vital that you give your solution in the form of a "call to action";
l Once you have started advertising, there is one more thing you have to do.
You must give yourself time-frames and decide what you want to achieve during that period and then measure your results to find out if it is working.
The goal of placing an advertisement is to attract more business. One way to find out if you are attracting more business is to ask every prospective client who contacts you how they heard about you?
In order to benefit from using advertising as one of your marketing strategies to grow your business, you must make sure you give it the best chance to succeed.
Take the time to find the best place to advertise and create a compelling advertisement that will motivate prospective clients to take action.