Open letter to South Africa’s students‚ universities and government‚ represented by Minister in the .
Emerging designer Pfadzani Mphanama has struck gold in a big way - South African celebrities and politicians have given her the rights to use their photographic images on her new designer T-shirts called Exodus.
Through her new clothing and wine label; Exodus, the Wits Technikon (now University of Johannesburg) mechanical engineering graduate-turned-designer has just got the rights to use the photographic images of the who is who in South African celebrity circles.
Among those who have handed over their rights are former president and Nobel Prize winner FW de Klerk, maskandi star Busi Mhlongo, 1980s pop icon PJ Powers, Ladysmith Black Mambazo and the estates of Jabu Khanyile and Khabzela.
The designer T-shirts, which sell at R499 each, are part of the Exodus designs, which also incorporate a new designer wine called Exodus.
Those who have given their rights also include a powerful PSL club owner and a top SA Football Association official who is at the forefront of the local organising committee of the 2010 Soccer World Cup.
"He too has given us the rights to use his image on our Exodus T-shirts, but we cannot release his name right now because he has not yet signed on the dotted line. But he has agreed in principle to give us his permission," the excited Mphanama told Sowetan.
Sowetan knows the name of the soccer boss.
"Each T-shirt is accompanied by a special message that captures the life and essence of that particular individual in society. For instance, the T-shirt with Khabzela and Jabu Khanyile's images will delve into the spiritual world." Mphanama said
"This venture aims to make our children proud of who we are. It is all about preserving our heritage. We want to say for example, if the youth buy a T-shirt with the image of 50 Cent, they are contributing to the fortunes of 50 Cent.
"This venture is supported by the Department of Trade and Industry as well as the Umsobomvu Youth Fund."
She explains the inspiration behind the label: "Exodus is from the Bible. The concept comes from the book of Exodus, where the Israelites were in captivity in Egypt. The Exodus started when Moses le d the Israelites out of Egypt. South Africa was once in captivity during the apartheid era.
"The Exodus started in 1994. Nelson Mandela led us out of captivity, and other patriots who fought through politics, music and sports. Exodus means movement of the people."