Volvo Cars' new crossover steps boldly into what is the motoring world's toughest and fastest-growing segment, boasting an exciting mix of two car styles.
Down below, the unmistakeable, capable XC muscles are pumped up, creating a strong athletic body mated with high-ground clearance and large wheels. Up above, the flowing lines create the sporty charisma of a coupe.
The new XC60 will make its debut at the Geneva International Show next week and is expected in South Africa early next year.
According to company director Steve Mattin the XC60 is charged with more emotive form and more energy than any other Volvo.
"We are elevating our design DNA to an entirely new level by literally turning up the visual volume. If you say that you'd recognise a Volvo from a hundred metres away today, I dare say the XC60 radiates a clear Volvo presence from at least twice that distance," said Mattin
A variety of intelligent safety systems are another important part of the XC60. The big news is City Safety - a unique feature that can help the driver avoid or reduce the effects of the type of low-speed impacts that are common in city traffic and traffic tailbacks. If the XC60 is about to drive into the car in front of it and the driver does not react, the car brakes itself.
Volvo says it is the first manufacturer in the world to offer this feature as standard.
Volvo Cars president and chief executive Fredrik Arp said: "City Safety clearly advertises that the new XC60 is the safest car Volvo has ever produced.
"The car is packed with our accumulated safety know-how and technology, both when it comes to preventing accidents and protecting all the occupants in a collision."
The XC60 project has its sights set on a target group that imposes high demands on design, brand integrity and high-tech content in its choice of lifestyle products.
Globally the XC60 is being launched with a choice of three engines: the new turbo-charged T6 which produces 212 kW, and two variants of the D5 turbo-diesel, producing 136 and 120 kW respectively.
Another derivative will be added to the XC60 range next year - a front-wheel drive 2,4-litre version powered by a Euro 5 diesel engine producing 120kW.