The South African brand, currently battling a blight caused by the energy crisis, received a big boost this week when the internationally acclaimed Soweto Gospel Choir won their second Grammy Award in as many years.
A notable ambassador of the country's brand, the choir has been wowing audiences across the world in the past two years. The fact that its current UK tour is sold out is sufficient evidence of their international popularity.
The country's show business has been one of the biggest factors behind the success and growth of its brand. In recent years, it has been the SA-born Hollywood actress Charlize Theron and the Academy Award-winning Tsotsi still holding the flag high for the country.