Eskom's electricity crisis has prompted retailer Pick 'n Pay to launch a "20percent off power" marketing campaign, which includes selling energy-saving light bulbs at cost.
Chief executive Nick Badminton said the problem with energy-saving light bulbs was that their upfront cost is higher than traditional light bulbs. Although energy-saving bulbs worked out cheaper in the long run because they lasted longer and used less electricity, their higher initial cost has made them unaffordable to many South Africans.
"We want to change that by making them more accessible to more people, and in so doing also have an indirect beneficial impact on our country's power situation," Badminton said.
In its new marketing campaign, Pick 'n Pay commits itself to cutting its own power usage by 20 percent.
This is in addition to its past energy efficiency drives, which included replacing open horizontal refrigeration cabinets with glass door upright freezers because they use 60 percent less electricity.
The horizontal cabinets it has not replaced yet will be fitted with covers as part of the new campaign.
To cut its power usage by 20percent, Pick 'n Pay plans to encourage staff to be vigilant about energy conservation, install geyser blankets, and rely more on natural light.
The retailer also plans to ask the managers of shopping centres to turn off signage at night.