On January 8 I was stunned by what I saw on the soapie, The Bold and the Beautiful, on SABC1. A pregnant doctor who thought she was carrying her stepfather's child found out that it was actually her brother-in-law's baby.
We are wasting our time organising 46664 concerts, loveLife advertisements and Aids Days if we continue to expose our people to this kind of television viewing every single day of the week.
How do you educate a nation to abstain from or practise safe sex and then expose them to this kind of television for 30 minutes every day, with a repeat the following day? The soapie not only promotes promiscuity, but justifies the very behaviour that the government is trying so hard to change.
Consistency has a powerful effect. A young girl who grows up watching a very beautiful and successful Brooke Logan sleeping with all the Forester men without contracting Aids is likely to believe that HIV is a myth.
People must stand up and oppose all those television programmes that steal our children's innocence and expose them to a lifestyle we do not want for them.
Beyond entertainment, the SABC has the crucial responsibility of building a culture among our people. Few institutions have the opportunity that the SABC has, of entering our homes every day. We need to hold them responsible.