You need matric and a degree or diploma, preferably in events management.
Creativity is essential.
You must be a people's person because the business needs a large network of people to grow.
Join various professional organisations to meet people.
Entertainment is a growing industry and it's very profitable.
The business grows through word of mouth, if you are good at your work, then people will talk about you and you will get more customers.
You must be up to date with trends.