Popular kwaito singer and television personality Bonginkosi "Zola 7" Dlamini is the new face of the Real Men Don't Rape advertising campaign.
Zola was named this year's face of the advertising campaign by the Woman Demand Dignity (WDD) organisation. The organisation chose him to take this challenge because of his own life philosophy.
"I am happy to be part of this campaign because I'm a son, lover and a father.
"I believe that by focusing attention on the boy child during the campaign, we can train our boys to respect, take care of women and to assist in the home. In this way we would see a new breed of stronger men with better values and the right attitude emerging," said Zola.
The advertising campaign will be aired on TV and radio during the Woman Demand Dignity 16 days of activism project starting on November 25 and ending on December 9.
Beryl Eichenberger of WDD said collaborating with an icon such as Zola to spearhead the campaign was a step forward in the fight against violence against women.
"He is an influential role model for young people and has great charisma," Eichenberger added.
Influential personalities such as Romeo Khumalo, Charlize Theron and Tina Mnumzane have taken the role in previous campaigns. Theron received an award for her role.