The most expensive 30-second advert in South Africa's television history was auctioned last week with the highest bid going to Supa Quick and its partner advertising agency, TinFish CLM Advertising.
The 30-second spot, which was aired at half-time during the World Cup final between South Africa and England, was auctioned in just 25 hours for a staggering R151000.
"The euphoria around this final match, believed to be the biggest ever on the SuperSport platform, created an unprecedented demand for commercial exposure," said Fahmeeda Cassim Surtee, general manager for SuperSport and News.
"We are thrilled to announce that the entire value of R151000 will be donated to the Chris Burger/ Pedro Jackson Players Fund, set up to assist rugby players who have been seriously injured playing rugby at school, club level or as professionals," said Peter McKenzie, managing director of Oracle Airtime Sales on the joint initiative started by SuperSport and Oracle.
David Lehr, managing director of TinFish, which topped up its client Supa Quick's bid as a gesture of appreciation for its continued 10-year support, saw this as "the perfect opportunity to pay homage to those players who ultimately paid a price playing the sport they so loved". - Staff Reporter