Sat Oct 22 23:43:35 SAST 2016

Organise successful events and you're set for life

By unknown | Sep 18, 2007 | COMMENTS [ 0 ]

Maryanne Maina

Maryanne Maina

Corporates and individuals use events to network, launch new products or to celebrate.

"Events allow people to interact face-to-face and develop relationships. Organising these platforms provides great career satisfaction to any organiser," said Liz Hart, managing director of Siyenza Management.

"It requires strong organisational skills, attention to detail and concise and decisive decision making. Crises can occur during an event and it is important for the event manager to have the skill to avert potential disasters and have successful events."

You will be responsible for arranging and coordinating events, which involves sourcing clients, obtaining event briefs, budgeting, securing venues, managing the invitations and making logistical arrangements.

Hart's clients include the New Partnership for Africa's Development (Nepad) secretariat, the Nepad Business Foundation, BMW SA and several government departments.

"Our events enable us to expand our own client list. A lot of work is developed internally and we have a few events prepared for 2008," said Hart.

Sourcing business is done through tender advertisements in the media or prospective clients may contact the company. Word of mouth referrals are common.

Hart organises gala dinners, conferences, golf days, media breakfasts, internal staff incentives and hospitality events at sporting fixtures.

She has a background in marketing and has been working in events for seven years.

There is no specific level of education required for this type of career but a matric is essential.

Successful events require experience and the network in which you operate as a supplier to a broad base of clients.

"It is important to look at the type and style of business function that will appeal to the client's target audience and encourage purchaser loyalty. This takes time and demands long working hours and sometimes working over the weekends," said Hart.

Often there are dry seasons, especially in December and January when most companies close and events are few.

The starting salary for an internship trainee with no experience is R2500 a month and a senior, experienced event manager can expect to earn about R20000 monthly.

Siyenza Management uses the Internet to keep tabs on global trends and attends related essential workshops.

A poorly executed event reflects on the client. Suppliers who do not perform to par and deliver a poor service will reflect badly on the organiser. It is the experience and skill that will determine an event's success.


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