T-shirts bearing the image of Steve Biko, the symbol of black resistance and consciousness worldwide who was killed by apartheid police, can be found for sale at fleamarket stalls and exclusive boutiques across South Africa.
Biko, 30, died of brain injury in a cell in Pretoria Central Prison on September 12 1977, after being beaten and tortured by apartheid police.
In a trendy Johannesburg store at the weekend, Kenneth Mulaudzi, 22, eyed a R205 T-shirt bearing Biko's image, the bearded face dominated by eyes under a wide brow.
"It's not just a fashion statement. It is also a political statement," Mulaudzi said defiantly.
"Young people are proud of him. He is a hero. He fought for us." - Sapa-AP