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New technology is the way forward - Maitisa

By unknown | Sep 10, 2007 | COMMENTS [ 0 ]

Lihle Z Mtshali

Lihle Z Mtshali

Selomane Maitisa sits in plush, brightly coloured offices in Sandton and in her black power suit; she is clearly a force to be reckoned with in her industry.

When she leaves at night she goes home to Playstation and hide and seek games with her children, something most people would never imagine of the group managing director of multinational advertising agency FCB South Africa.

Maitisa joined FCB in June this year after seven months as a general manager responsible for marketing communications and economic research at the Land Bank.

Maitisa says the success of FCB, the agency responsible for the colourful Vodacom and First National Bank adverts, lies in its integrated approach to providing a communication solution, strong strategy unit and creativity that is coupled with accountability.

"Our power lies in understanding the market to the core," she says.

With new media being the fastest growing medium of communicating to the mass market, Maitisa says those in the advertising industry need to wake up to that fact and grab the opportunity to deliver their message creatively using technology.

"Marketing and advertising is following the phenomenon of new media and agencies must learn to communicate on new media in time for big events such as 2010," says Maitisa.

Born in Mamelodi East in Tshwane, 43-old-old Maitisa is a bachelor of commerce (BCom), university education diploma (UED) and masters in business administration (MBA) graduate. She has also completed the management advancement programme (MAP) at Wits Business School.

She has held various senior positions, including executive director at Metropolitan Health Group and marketing and communications manager at Apple Computer South Africa.


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