Twelve beneficiaries of the 2006 and 2007 Shona Khona education through sport corporate responsibility initiative will write exclusively for Sowetan Nation-Building pages.
They are Mzwandile Magqwaka, 14, of Gugulethu; Bongani Mocksin, 13, of Uitenhage; Jerry Nkwana, 13, of Pretoria; Moalusi Mathe, 16, of Thaba Nchu; Lwandolwethu Bhebhetha, 14, of Uitenhage; and Dominic Mfusi, 13, of Krugersdorp.
The others are Teboho Pholosi, 15, of Welkom; Clifford Maserumule, 15, of Limpopo; John Tsoari, 14, of Gauteng; Thabo Mbokazi, 13, of KwaZulu-Natal; Dane van Schalkwyk, 12, of Gauteng; and Mpho Baloyi, 15, of Soshanguve.
They will be telling Sowetan readers about their momentous and life-changing visit to Brazil in July.
In the run-up to the Soccer World Cup in South Africa in 2010, project originators Reckitt Benckiser identified the opportunity to launch a soccer promotion which touches the hearts and imaginations of both adults and children across South Africa.
Staged in conjunction with Metcash and media partner Sowetan, the project also seeks to portray the three partners as caring corporate citizens, based on the fact that the only thing that separates the soccer-mad youth of South Africa from being future stars is their skill and ability in the game.
To attain a good solution, Reckitt Benckiser's advertising, marketing and promotions company, The Jupiter Drawing Room, developed a competition where kids could have a chance to realise their dreams. To enter the competition stickers are available from specially marked Vanish, Nugget, Dettol, Easy Off, Bang or Mortein Target products.
The products carry unique Shona Khona numbers, which are then entered via SMS or by post and winners will attend a preliminary soccer camp for separate groups each of 90 children, aged between 10 and 16, in December and May or June at the Safa and Transnet Sports School of Excellence in Elandsfontein, Ekurhuleni.
Twelve children, six from each separate camp, are then selected for the Brazil trip for intensive soccer coaching and life skills training camps at the Sao Paulo Soccer School in July.
lSowetan is a committed Shona Khona media partner and has made the initiative a part of the Aggrey Klaaste Nation Building Foundation.