Open letter to South Africa’s students‚ universities and government‚ represented by Minister in the .
The government is engaging Fifa with the hope of relaxing the laws relating to the trademarks of the 2010 World Cup finals.
Speaking at the Sowetan Extra Time soccer indaba, a joint venture with The Famous Grouse Whisky and etv in Polokwane on Thursday night, 2010 World Cup government unit director-general Joe Phaahla described some of the laws as "quite draconian".
"They want 2010 to be their domain, which really means if you go around with a 2010 T-shirt, it will be illegal. This is outrageous.
"They [Fifa] want everything to do with 2010 to be theirs. If nobody objects, the DTI [Department of Trade and Industry] will be left vulnerable."
Phaahla also urged South Africans to support the DTI in its case to put pressure on Fifa to relax their trademark laws so that ordinary people can also benefit.
Phaahla said it was important for South Africans to start getting involved in the businesses they want to benefit from in the World Cup.
"There are a lot of creative people, but you can't just rise today because there is 2010 coming and say you are a builder. You must have a track record.
"We are dealing with a big project, we cannot afford to go wrong."
On the issue of accommodation, Phaahla said it was a great thing that Fifa has also agreed to use non-hotels for the World Cup.
"They have agreed to use the B&Bs and game parks. Those who plan to convert their houses into B&Bs must must sure they are graded," he said.
Phaahla warned that people should establish businesses that will also be sustainable after 2010.
Soccer administrator-turned businesswoman Ria Ledwaba urged participants to start registering companies if they wanted to benefit.
"There are a lot of opportunities, we need to start registering companies now. Some of the things that we can think of are setting up fan parks," she said.
"Peter Mokaba Stadium will accommodate about 45 000 people, but we know that there are millions of people here in Limpopo. There is also the transport sector where you can take the thousands of tourists expected to the stadium and also show them around.
"We also have other opportunities in things like hospitality, ticketing and parking."