l Ensure the product or service is in demand in your chosen area.
l Use samples and invite friends to do a write-up of their views about the food, its presentation and taste.
l Ensure you have reliable suppliers and a sound logistics system.
l Ensure that you and your suppliers meet the health standards.
Your products must be fresh and you should deliver quickly and on time. If a customer says you should be at a venue at a given time, be there on time or earlier.
l Prices for the product or service should be in line with standard prices so that you build a clientele based on the product or service and not on how cheap your product is. Customers will be willing to pay your price if guests enjoy what you provide, even if you are more expensive than your competitors.
l Talk to your customers to find out what can be done to improve your service.