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SA's advertising spend set to rise over the next 5 years

By unknown | Jul 26, 2007 | COMMENTS [ 0 ]

Tiisetso Motsoeneng

Tiisetso Motsoeneng

South Africa's advertising spend is forecast to grow 11percent a year in rand terms over the next five years, driven by strong economic growth, rising household incomes and higher corporate profits, a research and brokerage house said yesterday.

RMB Morgan Stanley said, quoting Zenith Optimedia, that the country's advertising expenditure would grow to 9,3percent this year compared with the global average of only 5,7percent.

The company added that newspapers and television were best placed to benefit from that growth.

"Newspaper and TV advertising are likely to capture expenditure market share from other media as lower-income groups consume more print and TV," commented RMB Morgan Stanley. - I-Net Bridge


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