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There is more to the advertising industry than just having fun; hard work is part of the deal too

By unknown | Jul 17, 2007 | COMMENTS [ 0 ]

Maryanne Maina

Maryanne Maina

Advertising appears to be a fun and glamorous industry in which to work. But it is not all play and no work.

There are various career options available to those wishing to get involved in the advertising industry. Individuals could a secure a position in the client services, traffic, production, creative or media planning departments.

Advertising agency Net#-work BBDO managing director Abdulla Miya explains that the department in which a person chooses to work depends on whether he/she is a 'suit' (business-focused individual) or a 'creative'.

He says: "In general , you need to be creatively minded, enjoy working under pressure, be able to fit into a fast-paced environment and enjoy working with different people."

Miya explains that a college education is not essential for working in the advertising industry. The most important criteria are an organisational flair and good people skills.

"The educational requirement is generally a diploma from an advertising college, like the AAA School. But these creative types are generally born with high concentrations of creativity ability and writing skills," Miya adds.

"The salary packages differ. It depends on whether you are a creative person, client service person, production person, trafficking person or run the company. So it ranges depending on your job and its responsibilities," he says.

The advertising industry has many challenges and is very competitive.

There are various annual awards that celebrate excellence in the industry.

Financial Mail AdFocus and Finweek AdReview acknowledges the best advertising agency in the country while the Loerie Awards recognises the most creative work in the industry.

Many international award ceremonies are held in which South African advertising agencies may participate.

The country's agencies are highly respected for their creativity by their international counterparts.


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