There is literally a niche in marketing for everyone. If you're more prone to being analytical, you'll love research and strategy, if you're more creative, you'll be attracted to the creative side of promotion.
If you're a bubbly people's person, you'll find your place in public relations or services marketing. If you're a fusion of both the analytical and the creative, you'll enjoy diversifying and specialising in one of the countless disciplines of marketing, with career-path opportunities second to none. Boring? Never.
But the relevant education and experience to apply a wide range of marketing techniques and right skills, ability and imagination are fundamental to your success as a professional marketer.
Marketing encourages independent and critical thinking. It stimulates that passion to solve problems, it challenges your mind to be creative and innovative.
All these qualities inspired Innocentia Mfusi of Soweto to study marketing.
"Marketing wasn't a difficult choice for me," said Mfusi.
She studied at IMD College, now Rosebank College.
"The IMM marketing diploma provides an internationally recognised qualification, which, at level six on the National Qualifications Framework, is equivalent to a university degree. This makes it highly respected and recognised by organisations.
"Graduates from the college are in high demand. With the value and practical component of the diploma, you can confidently enter the job market because the programme provides an understanding of the functional areas of business management such as Business Law and Business Communication with a strong focus on the different aspects of marketing," Mfuso said.
"As a true marketer, I have learnt that I can meet the significant need to work under pressure and work well with people. Success also depends on the fact that you need to be a good communicator and be able to utilise relevant techniques to achieve and be effective in your marketing role, ensuring a meaningful process in delivering the brand identity.
"Marketing encompasses all the activities and procedures essential to meet customers' needs at the right price, time and place.
"After qualifying, I have grown immensely - not only personally, but also in my job. I started as student advisor and consultant at the IMM Graduates School of Marketing and now coordinate the company's marketing activities.
"I have a commitment and desire to achieve and to help those around me. And seeing others succeed in their marketing education is most rewarding.
"One of the seven Ps of the marketing strategy is people - understanding them and their personal, cultural, social and psychological profiles is essential to meet their needs.
"Besides the fact that I attend as many short courses to keep abreast of the industry, my marketing education isn't going to stop there. I have a passion to 'learn so much more'. I intend studying towards a postgraduate marketing diploma. As I said, it's about challenging my mind, being a provider of solutions," said Mfuso.
For further information contact 0861 IMM GSM or visit www.imm.co.za.