Open letter to South Africa’s students‚ universities and government‚ represented by Minister in the .
Starting a business, as explained before, is a daunting task.
So, if you need to resign from your work to start your own business, you need to pause and think about the environment you want to enter.
Research proves knowledge is power.
An entrepreneur who ignores research is as dangerous as a general who ignores enemy signals.
As David Ogilvy says in his book Ogilvy on Advertising, for you to compete effectively in your chosen business, you always need to know what your potential or existing competitors are doing.
This will enable you to decide how you can improve your potential to satisfy your clients or chosen market.
This makes sure you are chosen over your competitors.
This means that you need to do continuous research and then make informed decisions about what to do with the information you have.
It is how you use that information that counts, rather than having it without knowing how to use it.
Check the points below on how to scan the environment.