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Minister of Cooperative Governance and Traditional Affairs Des Van Rooyen. Picture Credit: Gallo Images
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Pepsi's return could still sparkle

By unknown | Apr 12, 2007 | COMMENTS [ 0 ]

Maryanne Maina

Maryanne Maina

Pepsi's third attempt to re-enter the South African cola market, dominated by Coca Cola's alliance with SAB, has fallen flat because of a local carbon dioxide shortage. But Pepsi's South African bottler and distributor Ceres Beverages expects to make the fizzy drink widely available soon.

Early last year US cola giant PepsiCo announced the return of Pepsi to the South Arica market with a new game plan. The company awarded a franchise to a unit of Pioneer Foods, the local snacks and beverages group best known for its Ceres, Weet-bix, Bokomo and Liqui Fruit brands. Pepsi is now locally bottled and distributed by Pioneer's beverage subsidiary Ceres Fruit Juices.

But to date, Pepsi hasn't been easy to find in retailers' fridges.

"Currently, our distribution is not as high as before. That's why it's not easy to find it.

"We shall increase the supplies in the near future," said Pieter Hanekom the chief executive Ceres Beverage company.

"We are here to stay in the market and that is why we have signed up with PepsiCo. Our distribution will be increased soon."


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