Open letter to South Africa’s students‚ universities and government‚ represented by Minister in the .
We assume that West Rand farmer Michael Monthe is driven by noble intentions in taking the fight about the dangers of alcohol to South African Breweries. But millions who happily enjoy a quart or two of beer now and then might beg to differ with him.
Monthe has complained about the beer giant to the Human Rights Commission, saying the company does not warn consumers about the dangers of alcohol.
Inevitably, his crusade will not only generate heated public debate but will also accentuate the difference of opinion between teetotallers and beer quaffers.
Granted, he might have a valid point - but tipplers are certain to remind him that alcohol, drunk in moderation, poses no harm to anyone's health.
They will argue that alcohol becomes a health hazard only when consumed excessively.
Printing health messages on beer labels, as proposed by the health authorities, might help raise awareness of the dangers of alcohol but it won't stop people drinking.
Monthe's crusade might be helpful in keeping the anti-alcohol message on the national agenda but some will be hoping that his lone "voice of reason" drowns in the wilderness.
Whoever wins this dispute, and we suspect it will be the beer giant, may they raise a glass of something as a toast to their victory.