The Premier Soccer League has looked to Scandinavia for a replacement for retiring chief executive Trevor Phillips.
Norwegian Siem Kjetil is the new man at the top. The 44-year-old new media expert was holding the same position in the Norwegian professional league when the PSL recruited him.
Kjetil is also credited with turning Norwegian giants Valerenga into one of the powerhouses of Scandinavian football.
Like the retiring Phillips, Kjetil has been lured to South Africa by PSL chairman Irvin Khoza who was instructed by his executive committee.
"In new media expertise, Siem possesses one of the skills we definitely need in South African football. He stood head and shoulders above all the other possible candidates," Khoza said yesterday.
"I met him at the World Cup in Dusseldorf, Germany, last year where he was part of a team of a top television graphics company. I have no doubts that he is the best man for the job."
Kjetil is no stranger to South Africa, having visited our shores for at least one month during for the last 14 years on behalf of the Red Cross, for whom he runs a project.
He will be part of the PSL delegation that will renegotiate sponsorship for the PSL between now and the 2010 World Cup. Among the most important sponsorships that will be renegotiated is television, which brings in the biggest revenue.