Global fast food chain McDonald's, who are an official partner of the 2010 World Cup, have appointed Nozipho Jafta to head their Project 2010, relating to the World Cup.
McDonald's has been an official partner of the World Soccer Cup since 1994 in the United States.
They were official partners in France in 1998, Korea and Japan in 2002 and in Germany last year.
The current agreement with Fifa will run until 2014.
Sechaba Motsieloa, marketing and communications director of McDonald's South Africa, has confirmed Jafta's appointment.
Jafta joined the company after resigning from South African Airways (SAA) where she was executive manager in charge of corporate sponsorship.
It was during her time at the national airline that she started working closely on soccer matters through the SAA Supa 8 Cup.
The Supa 8 Cup is a popular yearly tournament for Professional Soccer League clubs that finish in the top eight bracket on the Castle Premiership log at the end of the season.
"It feels great to be part of McDonald's in preparation for the 2010 World Cup," Jafta said.
"I will oversee all the projects of the company here in South Africa," said Jafta.
She will serve as the company's contact for all the 2010 Fifa World Cup stakeholders, both locally and internationally.