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All reports by Ramatsiyi Moholoa
The 2010 Local Organising Committee has urged South Africans to get in touch with them before starting businesses that will benefit from the quadrennial event.
This was according to LOC media officer Tumi Makgabo, who acknowledged that many South Africans were investing their money in various projects.
Makgabo was speaking at the second monthly Sowetan Extra Time indaba in Sandton last Thursday.
The former CNN presenter came in as an 11th-hour replacement for LOC chief executive Danny Jordaan, who had other commitments.
Makgabo said: "We don't want to see people investing money into the building of more rooms to create guest houses before talking to us.
"People should register, in line with the required standards. They must all be rated one, two or three stars. We urge our people to first come and talk to us."
Many people are upgrading their houses, with some buying minibuses with the hope of accommodating and transporting tourists in 2010.
The articulate Makgabo said the LOC was working closely with the government to deal with hooliganism in soccer.
On the issue of volunteerism, Makgabo said: "We are in the process of setting up volunteer programmes, we have a manager [responsible for that].
"We will be starting a campaign to allow people to start registering. We will set up a call centre to let people know what we are doing."
At major sports competitions globally, people support the hosting by signing up as volunteers.
Regarding ambush marketing, Makgabo said a directive from Fifa is that all the stadiums named after businesses will have to change their names.
Bongani Keswa, publisher of Sowetan, said Extra Time was used to keep the readers and South Africans up to date with the 2010 World Cup preparations.
Extra Time is a platform created by Sowetan to talk about World Cup matters, with e.tv and Famous Grouse also coming on board.
"We are not only the soccer bible, but also live by the motto of nation building," said Keswa.
Neil Hendricks, brand ambassador of Famous Grouse, said they were in full support of Extra Time, which is gradually becoming a popular event.
Those who attended last week's Extra Time included Premier Soccer League general manager Andrew Dipela, Godfrey Gxowa, Ria Ledwaba and an array of lovers of the beautiful game.