Investing on the stock exchange and understanding its language can be difficult.
But the South African Association of Investors (SAAI) plans to change that.
SAAI, a non-profit organisation working in partnership with black brokerage firm Legae Securities, says it wants to make investing more accessible, fun and non-intimidating for the majority of South Africans.
The association also wants to help the public have a bigger say in how financial products are sold to them.
It also wants to educate the layman in how to influence internal policies and practices.
The SAAI was formed about three years ago because there was little participation of ordinary South Africans in the mainstream investment arena.
Though there is an enabling environment and opportunities to participate in this area, the association said most people do not know how to access these opportunities.
"Even when they have done so they do not fully understand what their investments mean," said to the SAAI projects manager, Audrey Ramaboe.
It is in this context that SAAI will embark on a roadshow to Soweto.
The free stock market seminars will target about 600 stokvels and burial societies in various centres in Soweto on Saturdays from February 3 to March 31.
The roadshows, themed Stock Market Made Easy, will take place at Orlando Communal Hall (February 3 and 17), Pimville Community Centre (February 10), Chiawelo Community Centre (March17) and Naledi Communal Centre (March 24 and 31).
They will run from 10am to 2pm.
Ramaboe said that though Legae Securities is one of the association's sponsors, the SAAI's is non-partisan.
"There is a need to support the promotion of an investment and savings culture in the mainstream economy.
"And we ensure the sustainability of locally grown 'traditional' forms of investment, such as stokvels and burial societies, and empower people to actively seek appropriate financial products, particularly micro-financing," said Ramaboe.