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Japan sharpens Blade

By unknown | Dec 22, 2006 | COMMENTS [ 0 ]

Toyota motor corporation yesterday launched an up-market hatchback in Japan, targeting aging baby-boomers, as the car maker's president said domestic sales for this year "were slightly behind" sales for the previous year.

The Blade hatchback, powered by a 2.4-litre engine, is its highest-class hatchback to date.

The world's second-biggest car manufacturer said the main target audience of the Blade were those who had already finished raising their children - a rapidly growing consumer group in aging Japan. It will be available only in Japan. - Sapa-AP


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