Skwatta Kamp's Refiloe Tsotetsi, also known as Relo, is the face and ambassador for the newly launched Love It clothing range from Donna-Claire.
The 23-year-old, who hails from Thokoza on the East Rand, will represent the clothing label for one year as the face used in campaigns. She will also make appearances at in-store events to promote the brand.
The size 36 musician, who will soon release her debut solo album, said she didn't have to think twice to accept the invitation to become the Love It brand ambassador.
"I'm thrilled to be aligned with this trendy, vibrant and young brand. I consider my personal style to be very funky and trendy. Love It is not only vibrant and happening, but also provides sizes suitable for the younger woman with a fuller figure. It makes fuller-figured women comfortable with what they have and who they are.
"This range, which is full of colour, gives young women like me the opportunity to be fashionable and to enjoy shopping."
Shirley Palmer, Donna-Claire's public relations manager, said Love It is positioned as the definitive, fashionable, plus-sized choice for young women.
Palmer said: "It combines the spirit of today's fashion trends with clothing that is specifically designed for the fuller figure. The range is young and trendy without sacrificing the requirements of a comfortable fit.
"It is the ideal addition to our already successful Donna-Claire range, offering our customers more choice," she said.
Palmer said that they were delighted that Relo had responded so enthusiastically when they approached her as their choice for brand ambassador.
She said Donna-Claire's dedication to women's fuller-figure fashion was a commitment her company was proud of.
"We believe that the launch of our new label, and the message we'll be sending with Relo's help, will communicate this commitment to the marketplace.
"Relo epitomises the modern South African woman who is comfortable in her own skin. She is confident and makes sure that she looks her best at all times.
"Her young, hip and fun-loving spirit also ties in with the philosophy behind Love It," she said.
Love It is available exclusively from Donna-Claire shops nationwide.